Insights with a job to do
These case studies show how I lead research that unlocks clarity. Some projects solved tough problems. Others built systems that changed how teams work. All of them reflect how I use research to drive focus, alignment, and meaningful results.
Retail Homepage Re-Design
Unlocking Loyalty Through Customer-Driven Strategy
Benchmarking Telecom
Creating a Usability Baseline for a Major Digital Consolidation
Simplified In-Store Communication
Building a Signage Ecosystem Strategy
Re-Thinking Authentication
Research as a Catalyst for Cross-Functional Alignment
Unlocking Pricing
Enterprise research that maps the complex
Other work
Creating Design Thinking at Scale
Co-led the creation and rollout of a reusable design thinking framework at a Fortune 100 company. Built a process teams could actually use — aligning Agile delivery with deeper customer understanding, clearer roles, and research-backed decision-making.
Customer Privacy Across Product Lines
Surfaced a cross-product privacy concern and turned scattered signals into a coordinated research strategy. Led a phased program that aligned UX, product, marketing, and legal — resulting in new personas, improved onboarding UX, and privacy insights that shaped both design and brand strategy.
Leading UX Research For a Major Platform Consolidation
Led end-to-end research strategy for a major platform consolidation impacting 28M+ users. Aligned 14 product teams under a shared customer vision, built scalable insight-sharing systems, and surfaced strategic themes that guided both MVP delivery and long-term planning.